STOLI: A vs The Campaign
CLIENT: STOLI VODKA
PRODUCTION COMPANY: HUE&CRY
ROLE: CREATIVE DIRECTOR
You have to admit, this Stoli A vs THE campaign is pretty hilarious. There's a mix of subtle, smart comedy, slapstick laughs, and even a few respectful nods to our culture. Each short animation takes a unique approach into what are often ludicrous stories.
The spots are built from illustrations from Andrew Rae at Bernstein & Andruilli in London. From there, I was able to dig into each set of images to create a story. The work was all done in after effects, using a combination of 2D puppetry and phase change animation. The style is simple, but packed with brilliant details that make it clever and ownable.
The resulting 26 spots have been incredibly well-received, effectively spreading Stoli's new A vs THE campaign message. Below you can view a few of my favorites.