SABRA: Mariachi Campaign

CLIENT: SABRA
PRODUCTION COMPANY: HUE&CRY
ROLE: CREATIVE DIRECTOR

What’s colder than the fishes swimming under ice? Or a commute to work via dogsled? Nothing. There is one thing AS cold though; new Sabra Salsa. This time I crossed the border by bringing the spicy sounds of Mexico to the frozen Arctic tundra. These perfectly quirky Mariachis are accompanied by their friend, “Piñata,” and backed up by a Yeti with down-right-legit dance moves, only to catch a couple of unsuspecting vagabonds off guard. But in the end, it’s all good, Sabra Salsa saves the day. Or in this case, puts the much needed flavor back into a much needed snack. Nom… nom… nom…

Additional spot from
the campaign